Business Development

Viral Marketing

Lead generation using viral marketing and electronic distribution is an ideal technique to position your business for maximum sales opportunities. We can create a design format and suitable content that will convey your marketing message. We also provide lead qualification of unqualified trade show and publication sales leads so your direct sales force can focus on productive selling.

Technical seminars

Effective communications of the key benefits of your product or service is ideally projected to prospective clients through meaningful technical seminars. We are experienced at developing engaging presentations that reinforce your brand awareness and promote your company in a positive setting both to your customer base and prospective customers.

Product presentations

Whether you employ a direct sales force or third-party rep sales force, ongoing training is essential to assure that your marketing message is being delivered to every prospective customer. We create sales training materials and content rich product presentations with an emphasis on competitive benchmarking, on-message training and train-the-trainer programs.

Trade show coordination

An ideal method to project your company’s image is face-to-face selling at trade shows. We can assist you in selecting the right shows for your company as well as with pre-show promotion. We provide a comprehensive service including pre-show planning and strategy, onsite support, onsite media relations and post-event follow-up for productive enterprises including trade shows and other public events.

Event planning

Nothing adds to your company’s positive image more than a distinctive sales meeting or new product launch. We offer integrated event planning providing total coordination and promotion of all types of events and activities. We provide a comprehensive service including pre-event planning and strategy, onsite support, onsite media relations and post-event follow-up for distinctive and memorable events.

Customer loyalty analysis

One of the most valuable areas of input for any marketing campaign is an analysis of customer loyalty and previous lost business. We can provide an independent and objective analysis of lost business opportunities with a focus on feedback and improvement. We can also provide an independent analysis of your products and services to provide you with an objective perspective increasing customer retention.